Client Case Studies
Check out these client web and business transformations
Have a peek behind the scenes of client projects - how we brought their vision to life through thoughtful strategy, design, content, and support.
Case Study 1
Website Design
Soul Mastery Coach by Jen Laws
“Lisa you are a one of a kind coach and designer. Thank you from the bottom of my heart. You have a truely gifted ability to hear what a client really needs. Jen”
What I Created for Jen
Soul Mastery by Jen Laws
✨ “This isn’t just a business—it’s decades of lived experience, deep study, and real work with women. I want my website to reflect that depth, not just look like another healer online.”
Jen was ready for a fresh start. Her old website no longer reflected the depth and evolution of her work. She had something powerful to share—but needed help expressing the depth of her work in a way that felt true to her. She wasn’t interested in fluff or surface-level branding. Her work goes deep, and her website needed to reflect that.
How We Brought It to Life
Working with Jen, we:
Worked through her offerings and clarified her message*
Brought it all to life with a calm, luxurious new design, custom brand visuals, and locally shot photography
*When we realised Jen needed specialised copy support, I found her a unicorn: a business astrologer/copywriter whose insight aligned her messaging to her chart. One of my quiet superpowers is helping people find the right tools, people, or path —saving time, stress, and second-guessing.
Behind the Screens
Built With WordPress
Also Included
✓ Business consulting
✓ New Logo Design and Brand refresh
✓ Brand photoshoot (on multiple locations)
✓ Website copywriting support
✓ 2x Landing page designs & email platform integration
Logo & Photoshoot Highlights
Case Study 2
Website Design
Orine Confidence Coaching
“Lisa’s ability to translate creativity into a user-friendly website was outstanding, and her insights into the end-user experience and customer mindset were invaluable. x Orine”
What I Created for Orine
Orine Confidence Coaching
✨ “When your business grows, your brand needs to grow with it—and Orine knew it was time for a website that truly reflected her next chapter.”
Orine knew her work had evolved but needed support turning that into an authentic brand, website, and offer suite. She chose my Web + Consulting Package to help get clarity on her niche, audience, messaging, and future course ideas—all while giving her site a full redesign.
How We Brought It to Life
We brought it all together with a warm, polished new brand and an SEO-optimised site that speaks directly to her ideal clients.
Our work included:
• Website copy support to find the right words
• Business consulting to refine her niche + offers
• A blog and 3 course landing pages
• Researching course platform options
• Guiding her VA with setup for future online courses
• Keyword-rich SEO strategy woven through the site
Behind the Screens
Built With WordPress
Also Included
✓ Business consulting
✓ New Logo Design and Brand refresh
✓ Brand photoshoot (on multiple locations)
✓ Website copywriting support
✓ 2x Landing page designs & email platform integration
Case Study 3
Website Design
Jessica Hunter Mobile Nursing Service
“I’m beyond happy with the final result and would highly recommend her services to anyone looking for a standout website. Thank you, Lisa – you’re amazing! Jessica”
What I Created for Jessica
Orine Confidence Coaching
“When your service is built around care, trust, and convenience, your website needs to reflect that—clearly, professionally, and simply.”
Jessica wanted a website that made it easy for clients to understand her services and book with confidence. As a mobile Nurse Practitioner offering both medical and aesthetic services, it was important to clearly communicate her offering across locations while keeping everything feeling personal, calm, and easy to navigate.
She chose a full Website Design package to bring her business online in a way that felt professional, approachable, and aligned with how she delivers care.
How We Brought It to Life
We created a structured, easy-to-follow website that clearly separates services while guiding users toward booking.
Our work included:
• Full website design and build
• SEO-focused page structure (location + service based)
• Clear separation of Nursing and Aesthetic services
• Mobile-first design for easy booking
• Integration with Halaxy booking system
• Warm, patient-friendly copy throughout
Behind the Screens
Built With WordPress
Also Included
✓ SEO structure and optimisation
✓ Full image selection
✓ Full Website Copywriting service
✓ Service page design and layout
✓ Booking system integration (Halaxy)
✓ Mobile optimisation across all pages
✓ Goole Business Profile set-up
✓ Google Workspace email setup
✓ Social Media Marketing, Flyer designs, Business cards design and printing
Psst:
I’ve been lucky to receive some lovely recognition along the way—including the Excellence Award and High Achiever Award from the eBusiness Institute.
